The Book
Confident Closing
The Sales Book that Delivers Results
$19.95 inc. GST
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Confident Closing: Sales secrets that grew a business by 400% in six months and how they can work for you!
Shortly after I was head-hunted by a well-known company to join their sales team, I was promoted to Team Manager. To this day, I don’t know whether it was intended as an honour or a punishment for outperforming all my peers because I was now responsible for managing the lowest performing team in the whole company.
This was a team that had consistently failed to meet its targets by at least 20% every single month for as long as anyone could remember. Even when new ’sales stars’ were added to the team the results remained sub-par and I don’t think anyone expected that putting me in charge would change anything.
This team’s members had:
- Read the top sales training books,
- Studied every modern book on sales techniques,
- Been to sales trainings,
- Received one on one mentoring,
- Been offered incentives for reaching sales targets,
- Been penalised for failing to reach sales targets…
And yet… Nothing ever changed!
Why Another Book on Sales Techniques?
The problem with just about every other book on sales techniques is that they focus on teaching people how to use standard scripts and very structured conversations. If you’ve read much about our sales training at LifePuzzle, you’ll realise that that is anathema to us because it dehumanises the whole sales process.
Just about every book on sales techniques that I have ever seen leaves no room for a genuine way to:
- Create a meaningful connection that isn’t based on finding superficial commonalities;
- Ask questions and identify whether the product or service you are selling is the best solution for your prospect right now;
- Help your prospect recognise their urgent need for a / your solution (if appropriate);
- Propose your solution and it’s advantages;
- Ask for, and close, the sale.
That’s why Confident Closing is different from any other book on sales techniques you’ve ever read.
When I was appointed Team Manager, I discovered at the first team meeting that the sales scripts, sales techniques, and sales trainings they had received all assumed that they lacked the skills required to sell. The real barrier to their closing sales was quite different: by the time I took over the team as a whole had adopted the identity of ‘the sales team that can’t sell’ and every time they didn’t meet their quotas that identity was reinforced both for the individuals and the team.
No new training on sales techniques or books on sales techniques were needed. What my team needed was confidence, conversation skills, and to make the two sales that underlie every deal you’ll ever close.
So, that’s what I gave them…
Why Confident Closing is one of the Top Sales Training Books
Confident Closing is a sales book like no other you’ve ever read. It tells the story of how this perennially failing sales team became the most effective team in the company in just six months. They didn’t just start meeting their sales quota… They outperformed every other team.
I didn’t hire anyone or fire anyone (I didn’t have the desire or the authority for that) and no one left, I simply shared my plan of action, worked on their self-belief, showed them how to follow the 5-Step Sales Process I shared above in an authentic way that:
- Played to their own personality and strengths and felt congruent; and
- Respected their prospect’s autonomy and personality.
In my easy-to-read sales book I discuss every aspect of this process of self-transformation and results-transformation in some detail and share the changes that took place in my team members as they learned valuable communication skills.
I had recently returned to the Corporate world after my own burn-out experience and many of the things I shared came from applying the Neuro-Linguistic Programming (NLP) learnings that had helped me to the sales process. I knew they were powerful, but I admit that I was still shocked to see that not only did their sales results go through the roof… their relationships, finances, and overall happiness were also dramatically improved.
The Sales Book You Should Read at Least Once a Year…
That’s what several of my clients tell me Confident Closing: Sales secrets that grew a business by 400% in six months and how they can work for you! has become.
In a world of negativity and uncertainty, this sales book not only helps you make more sales… It also helps you shift other aspects of your life and beliefs in a positive direction.
When you buy Confident Closing for Kindle or in Paperback you’ll also get access to some very valuable bonuses to help you scale your sales as well.
Frequently asked questions
Yes, Confident Closing is a book on sales techniques, but it goes far beyond most other sales training books by helping you discover the ways to sell confidently and authentically using your own personality and skills.
Confident Closing is the ideal sales book for learning how to sell high-ticket items more effectively because it teaches a flexible and personalised approach to selling that enables you present opportunities in the way that is best suited to your audience.
Confident Closing has gained a reputation as one of the top sales training books that business owners and sales professionals read and re-read every year to stay on the top of their game. It comes with some very valuable bonuses that will help you take your sales results to the next level.
Confident Closing focuses on the strategic side of sales and emphasis personal development and the growth of transferable sales skills because we believe that is the approach that delivers long-term gains.
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