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Do Words Matter? The Power of Language in Leadership and Sales
- Communication, NLP
- Lifepuzzle
In a world where casual conversations abound and words are seemingly tossed around like leaves in the wind, it’s easy to believe that language holds little significance – until you run foul of cancel culture. But is that really all we need to worry about?
The notion that words are mere fleeting expressions is misguided – which is the reason why totalitarian regimes through the ages have redefined or eliminated words. You can see this in Soviet-era dictionaries, and it’s highlighted in George Orwell’s famous novel “1984” where the intentions of the ‘thought-police’ (actually word-police) is spelled. The reality of word-power for political and philosophical purposes is clear – let’s look at it’s place in our own communications and it’s impact on our ability to lead and motivate others effectively and excel in selling our ideas and products.
The Significance of Names and Words
Long ago, in many parts of the world and diverse cultures, one’s ‘true’ name was a closely guarded secret, shared only with those held in utmost trust. People were known by their ‘common’ names from birth but received their ‘true’ name, often during puberty or initiation, reflecting their inner character and gifts. Beyond names, words themselves held immense power, giving rise to the belief in spells and chants. These had to be carefully crafted to be effective in healing, harming, or creating.
Twentieth-century totalitarian regimes exploited slogans, chants, and the manipulation of language to brainwash and control people. Then came the advent of television, a medium that could sway and shape public perception. This history demonstrates the compelling influence of words and language on human behavior and thought.
Neuro-Linguistic Programming (NLP)
In Neuro-Linguistic Programming (NLP), it is asserted that the language we use significantly shapes our neurology, influencing the way we think, which then affects our actions and results. This concept underlines the idea that the words we use to describe ourselves, situations, or other people, matter deeply because they sculpt our perception of reality and make us more or less susceptible to external influences.
Consider this: When you are resourceful and empowered, you can uplift and empower others. Conversely, when you undermine yourself with negative self-talk, you inadvertently undermine those around you.
How might that truth affect people you lead and work with?
Mindful Language
If words truly matter, then it is imperative to be conscious of the language you employ when communicating with yourself, others, and in addressing various situations.
When was the last time you really reflected on the words you speak to yourself, to others, and the internal conversations and images you create when thinking about ideas and plans of action?
Here are some questions to ask yourself:
- Self-talk: If you were talking to your best friend, would you say to them what you silently say to yourself? Choose to create a positive atmosphere and forward momentum by using language that you’d be comfortable with others overhearing.
- Conflict Resolution: How do you respond to a colleague, child, or relative (or yourself) when they have made a mistake? What words can you use to help them take responsibility and work toward a solution without feeling that they have failed for life.
- Reason and Action: How can you bring the voice of reason and constructive action into a world often filled with panic about global and local issues that wants to see everything in black and white.
- Acts of Kindness: What is something practical that you could do in a difficult situation to show compassion and thoughtfulness and help others know they have been heard – even if they won’t get what they want. Sometimes it’s as simple as offering a kind word, a tissue, or a cup of water, to let the person know you see them.
Remember, your choices, particularly your choice of words, may not move heaven and earth, but they can certainly bring sunshine into your life and the lives of others, thereby changing your life.
“Kind words can be short and easy to speak, but their echoes are truly endless.”
~ Mother Teresa
Your Words Matter to Your Business
Your words matter, not only in how you relate to yourself but in your leadership and sales endeavors. The way you communicate with others and frame situations can have a profound impact on your success.
Consider taking control of your linguistic patterns to shape your neurology positively. If you want practical guidance and support, Life Puzzle has programs that can help you build a vibrant internal culture where communication is both efficient and effective AND a strong sales culture to boost your revenue and profitability.
Contact us today to find out how we can help you grow. Click HERE to book a call with our coaches.
Through expert sales training, NLP coaching, and business development consulting, we’ve helped professionals refine their communications, accelerate their sales and supercharge their personal satisfaction and confidence. Do you want to be one of our success stories?
