Attention Service Business Owners: Do you spend too much time interviewing prospects who aren’t your ideal clients and not enough time closing sales?
Would you like to increase your sales conversion rates so you could make fewer appointments and close more sales?
Here’s the reality:
Your ideal prospects may not even know you exist…
Or they might have forgotten about you…
Or they may not realise that a solution to their problem even EXISTS…
That means 5 things for you:
What if you could change that sad reality and not only get in front of more of your ideal client. But also optimise your sales conversion rate, closing sales with 70%, 80%, or even 90% of the people you talk to rather than just 30 or 45% of them?
Let me tell you what making more sales looked like for Debra, one of my Confident Conversion: 90 days to More Cash, More Clients, More Impact clients.
Debra has a boutique service business. When we talked about her sales she pointed out that she doesn’t need or want 30 new clients a month. In fact, she wasn’t really interested in sales training until I asked her how many prospective clients she needed to talk to before she closed a deal.
It turned out that she would probably spend 15 hours in conversation with 6-8 prospects to close a sale.
I asked, “What difference would it make to your work hours if you closed a sale after just 3 hours talking to 2-3 prospects?”
30 days into the course 9 out of 10 prospects were either starting to work with her as soon as she could fit them in, or paying a substantial sum to reserve a spot on her waiting list.
Like many others, one of the things she likes is that Confident Conversion: 90 days to More Cash, More Clients, More Impact isn’t about learning cringe-worthy sales conversion techniques, it’s about refining your sales conversion strategy and learning how to make more sales simply by attracting the attention of your ideal customers and clients.
It’s also about developing the kind of communication and negotiation skills that strengthen personal and business relationships and enhance your happiness and success in every area of life.
Most of you have attended the kind of sales training that focuses on artificial sales conversion techniques that feel OK while you are doing them with a group of fellow trainees, but seem cheesy or fake when you actually try them on a prospect.
The truth is, most of the people on whom you try these ‘infallible’ sales conversion techniques have heard it all before, and they are quick to pick up on your unconscious discomfort. You feel like a fake, your prospect senses that you feel that way, and the conversation winds down to an uncomfortable close.
Actually, I think it’s one benefit of our over-hyped, over-sold society – everyone’s BS detectors are on high alert and they can spot fakes a mile off so the kind of old-school sales conversion techniques (that some high profile sales trainers still teach today) are increasingly ineffective.
Honestly, if you’re looking for a set of scripts to memorise and sales conversion techniques to roll out that ‘work in every business’ then this is not the training for you.
If you’ve read my story, then you’ll know that my Mum was the greatest sales trainer I’ve ever met. Part of her skill was her grasp of sales conversion strategy.
I vividly remember going car shopping with Mum, Dad, and my little brother (back in those days, when you bought a new car you went down to the Sales Yard on a Saturday morning, and as you walked onto the lot a bevy of salesmen (yes, they really were 100% male) would be bouncing up and down waiting for their turn to talk to a customer. When we got back into our car to drive to the next place on our list, Mum would evaluate the salesman’s skills.
I don’t think we ever bought a car from any salesman who didn’t pass her unwritten test and I vividly remember her pithy dismissal of those who were so busy going through their checklists and reciting sales scripts that they forgot the reality that the heart of every effective sales conversion strategy is to ask questions and listen carefully to the answers.
When we talk about sales conversion strategies in Confident Conversion: 90 days to More Cash, More Clients, More Impact, we’re not talking about a formula that you impose on your style and personality, but a customised approach that is unique to your personality and style.
Often clients come to me with a request for ‘more leads’. As we talk together, it quickly becomes clear that this is not their real need.
The truth is, most businesses already have plenty of leads, many of them even have a solid sales conversion strategy… what they are really lacking is a sales conversion optimisation process.
What is a sales conversion optimisation process?
Well, I mentioned Debra’s story earlier… Not only did she discover the benefits of closing sales with more of the prospects so she spent less time filling her list of current clients, her sales conversion strategy gradually became so tightly honed (it took a few years) that she also filled her client waiting list with people who paid to get on that list.
As a result, her sales conversion optimisation process eventually meant that now she only talks to people who are ready and willing to pay her something.
…I don’t know if you are aware, but here in Victoria parents pay up to $5,000 dollars to put their newborn baby on the waiting list for some private schools. One of my neighbours ended up paying nearly $15,000 dollars to ensure that their daughter was on the list of the handful of schools the parents thought might be suitable…
Anyway, Debra implemented a similar process for getting on her Waiting List… But in her case, 100% of the clients on that list have absolutely no intention of not following through and every time she opens up spots in her schedule she has them filled within minutes of announcing it to her list – that’s what a robust sales conversion optimisation process has done for her.
This is a 90-day online course taught by Chandell Labbozzetta. Unlike many online sales courses it has a start and end date and during the 90 days when the course is live you’ll have privileged access to Chandell in live group sessions, Q&A, and 2 private calls.
Once you sign up, you’ll get immediate access to the core materials on your computer or mobile phone (which you can refer back to for years to come) including worksheets and assessments, and prior to the live start date you’ll also get an on-boarding call with Chandell herself to clarify your primary and secondary goals for the 90-days and to enable Chandell to ensure that the live weekly training calls are directed at the specific sales and business needs of group members.
You’ll also get the benefit of hearing her work with your carefully-curated group members and hearing them describe their problems and work through solutions with Chandell will often answer your own question about ideal client qualification, sales conversion optimisation, conversation skill, sales conversion strategy, business systems, pricing principles, and much more.
The course also includes recorded sessions that cover every aspect of your sales process and even covers critical business drivers that are directly influenced by your sales success.
This is a comprehensive sales training that delivers results for all participants who take action and do the work required.
You’ll also receive BONUS access to “Confident Closing Workshop” a 4-hour training that teaches Chandell’s proven system for closing nearly 100% of her appointments (also available for purchase separately $595 +GST).
If you do the work, then I guarantee that you will attract your ideal clients, generate the income and profits you desire, and, ultimately, create a business that brings you satisfaction.
If you’ve been in my community for a while you have probably already decided that this will be a profitable and valuable investment of your time, energy, and resources.
If you are wondering whether this is your best path to business success and growth and have some more questions then schedule a call. This way you can talk to a team member directly about your best path forward based on your current situation.
Author, international trainer and speaker, and motivational coach. Chandell excels at equipping people with the personal and sales skills, business systems, and beliefs required to create a profitable business that generates the income needed to fulfil your dreams while making a difference in the world.
Chandell has trained many high-profile clients in the IT Services and Logistics Industries, as well as smaller organisations and individuals who are committed to learning, and growing, and willing to work towards outstanding results.
Frequently asked questions
100% yes! Confident Conversion covers every aspect of the sales process and teaches you how identify qualified clients, increase the percentage of your conversations that turn into appointments and sales presentations, and shift your sales conversion rate into the high 80-90% range.
Every part of the Confident Conversion program is designed to optimise your sales conversions because I believe that your time is the most valuable non-renewable asset you possess and optimising your sales conversion rates is the best way of getting more value out of every sales conversation you have.
Definitely. AND, on top of that it will teach you how to make more sales to your ideal clients which (especially for service businesses) will make every sale more valuable and more enjoyable.
I like to call our approach ‘Principles of Sales Conversion’ because sales conversion strategy is more of a manipulative approach that may help you get someone to buy once but won’t turn them into loyal customers and clients over the long term.
You Confident Conversion: 90 days to More Cash, More Clients, More Impact purchase entitles you to 2 seats in the course. We recommend that the business owner and one other person who is responsible for marketing, sales, or business development attends because that helps you implement the program more quickly and thoroughly.
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