#MeToo isn’t Good for Your Business
Any time you take a look around at ‘what everyone else is doing’ and set your compass by those standards, you are choosing a course that will set you on the fast-track to discount pricing because… you are willfully choosing to look just like everyone else. To be average.
Of course, there’s a place for conformity, too, but in business… it’s dangerous.
I don’t know if you’ve read the Divergent books (or seen the movies), but there are a lot of great business lessons in them. You see, Tris always had that sense that she didn’t quite belong and she had to deliberately choose to fit in for her own survival. Whereas others around her acted instinctively according to the accepted standards, she did so deliberately, always knowing that she had the power to make a different choice.
As a business, you may be tempted to follow that path in the mistaken belief that that is the way to success and survival. My message for you today is that if you want to thrive in a turbulent economy being a copycat is the wrong path to follow.
Unlike Tris, trying to fit in will jeopardise your chance of survival, not contribute to it.