The Motivation / Willpower Problem
One of the principles I teach in my NLP classes is that your willpower is finite. This is important because it helps people understand why it’s so easy to break your exercise, diet, or productivity chain when you’re tired, unhappy, or otherwise under stress. It’s also why I periodically run courses and challenges on building habits because the more you focus on creating constructive habitual behaviours, the less friction there is between you and your goals.
Unlike willpower, motivation isn’t finite, and your motivation goes a long way toward keeping you focused, but motivation has to be supported too. One of the biggest ways of keeping your motivation high also comes back to creating habits – like reviewing your goals and reminding yourself why you care in the first place.
I’ve noticed that the biggest reason why people don’t sell is… They’re depending on finite (or exhausted) supplies of motivation and willpower and they haven’t developed the mindset, habits, and tools to help them sell effortlessly!