Understanding how people think isn’t just a good sales technique, it also is a great relationship-building skill that helps in all areas of your life!
I’ve already talked about how Internal Representation Systems (IRS) work and how identifying them can help you communicate better on many levels. This post is focused on identifying the vocabulary clues that reveal the preferred Internal Representation System of the person you are talking to.
One of the objections I often hear about developing rapport is that it is tricky to focus on your prospect’s argument while simultaneously trying to subtly match and mirror aspects of their behaviour, another is that it is impossible to do this when you are talking on the phone since you can’t see the person you are talking to. The exciting thing about using a person’s vocabulary to establish rapport is that it is relatively easy to pick up their preferred Internal Representation System and you can use it in every social situation (except possibly at a noisy party).