Transformation vs Change
Tom called me one day to ask when my next “7-day Results Transformation Challenge” would be taking place.
He took the Challenge last year and suddenly had all the qualified clients he could manage… And a waiting list. As he put it a few weeks later, “I’m set, Chandell! Thanks to you I’ve got a 9 month pipeline and my business has been transformed.”
So, when he called, I asked him what had changed since we last spoke…
“Well, I need more clients. My business has grown, my expenses have grown and although most of my clients are staying with me I need to keep adding more. I really grooved on the daily tasks and interaction and I know your plan works.”
You see, Tom’s business was temporarily transformed by his strategic actions… But deep down, nothing had really changed.
Tom’s story isn’t unusual, lots of people take my challenges, have their best month ever, and then find themselves back on the rollercoaster of feast and famine. Even though they know how to create success, they don’t necessarily keep doing the things that create it. That’s where systems come in.