What Dangerous Assumptions are You Making?
You probably know that not everyone shares your way of looking at situations and events, but have you ever thought just how often your assumptions lead you completely off-track?
Assumptions are risky in every aspect of our lives especially in the context of sales and business.
In my book, Confident Closing: Sales secrets that grew a business by 400% in six months and how they can work for you! I tell the story of a friend who came to visit me from Portugal and how my assumptions about what she would love to do nearly ruined her holiday before we addressed them.
In sales and business people often make some of the following deadly assumptions:
- What the client actually wants;
- How much the other person is willing to invest;
- Whether they have already done substantial research and how much they know about the subject/issue;
Each of these cover a broad sweep of items that have implications for your sales process and more.