Paralysis by Analysis and Other Related Problems
I remember my frustration in high school when we had to study this play.
I mean, the chap doesn’t do anything.
He just waits… And waits… And waits… Who acts like that?
Oops! It happens all the time in business and sales and it is incredibly destructive.
Don’t get me wrong…
- Analysis is important… Especially after you have results to analyse;
- Quality affects your reputation… But it’s not only measured in one way;
- Timing is everything… Not yet is deadly.
There’s a popular business quotation: “You cannot manage what you do not measure.”
It’s true. Even more true is this variant: “You cannot manage if there is nothing to measure.”
Let’s use your introduction as an example of how this works because it’s just as true when you are face-to-face with someone at in-person or virtual networking events, connecting with someone on LinkedIn, or calling someone on the phone. Without a consistent introduction (which may vary depending on your context and audience) you will never really know why people don’t pay attention to you.
It’s not until you have a framework that you use consistently that you can evaluate:
- What interests people about you and your offer;
- Whether the appropriate people are interested;
- How you can increase their interest;
- What the outcome of that interest is likely to be;
This is especially important to growing businesses who want to take control of their growth.