“If you don’t make sales, your business will go bankrupt. It’s that simple.”
~ Chandell Labbozzetta
What Makes a Business Successful?
Any business has several essential elements.
- Legal & Banking Compliance Structures
- Financial Controls, Budgets, Projections etc.
- Products and/or Services that People Want to Buy
- Order & Delivery Mechanisms
- Future Plans for Growth
- Employees for Production and Administration
- Marketing and Sales Plans
- Etc. Etc. Etc.
BUT… Sooner of later: sooner, if you’re self-funded; later if you are funded by venture capital you actually need to make a profit… Which means that you need to make sales (preferably a growing number of them at a variety of price-points.
If you don’t, you end up bankrupt.
You Can’t Take Likes and Shares to the Bank!
You probably already know that no matter how many followers and fans you have on social media, how many people attend your free webinars etc. None of those things will pay your bills. Plenty of people have said that before me.
On the other hand, you’ve probably also heard people say that “the money is in your list” (both email and physical mail) which is only partly true. The money is actually in your list of buyers. Many of the people on that list are just empty names. If you are sending via email, then all those dormant names aren’t costing you $$$… But they are affecting your credibility and deliverability. If you are sending physical mail then there is a specific monetary cost attached to those non-buyers names.
This is not the place to talk about my method for qualifying people and distinguishing between:
- Not-Yet Buyers, and
But I wanted to get you thinking about these things because I’m seeing people take this “money is in your list” idea way too far.
The ONE Metric That Changes Everything!
If you don’t make sales you can’t afford anything else in your business.
I’ve worked with businesses of all sizes from start-ups to multi-million dollar turnover publicly listed corporations. From lifestyle and make-the-world-a-better-place businesses to profit-driven entities and mission-centric entrepreneurs. Sooner or later all of them realise that when they focus on improving their sales numbers, everything else starts moving in a positive direction.
It’s especially true when you are set on growing and taking your business to the next level:
- From start-up to a half-million dollar business
- From a half-million dollar business to a one million dollar business
- From a one million dollar business to a five million dollar business
The thing you need is… More sales!
Are You Treating Sales as an Afterthought?
I can’t tell you how many people make this mistake.
They act as though sales are just peripheral… And as though sales skills are only useful for the ‘sales professionals’ (often meaning – but not saying – those people who couldn’t do anything more useful with their lives).
Interestingly enough, many of the people who say, act, or think like that either lose their business or come to me and ask for urgent help with their sales either to save their business or so they can create the income and life of their dreams instead of struggling to make ends meet each month.
It Doesn’t Have to Be That Way
One of the things that brings me the deepest level of satisfaction is seeing business owners realise that developing their (ethical) sales skills helps them enjoy life more and develop deeper relationships with:
- Staff and Colleagues
That’s because communication is at the heart of successful sales and better communication skills help you in every area of life.
In addition, once you master the art of opening sales conversation and closing sales, the tangible benefits appear in your bank account and your level of stress goes down… Dramatically.
If you’d like to join the thousands of people who have experienced the transformation that comes when you master ethical sales systems and implement them in your business, check out the programs and events I host and join my email list HERE.