What’s going on in your mind while you are talking to prospects and clients?
Does it matter?
I don’t know what is going on in your mind while you are talking about your product or service, I do know that it matters! In fact, if you are struggling to sell I would bet that the problem lies in your mind, not in your product.
Ninety per cent of your life is lived unconsciously – and your unconscious mind is talking to you all the time. In most cases, your own voice is the loudest you hear. So what are you saying to yourself, and why does it matter?
Back in my pre-NLP days I wanted success and I was prepared to work hard for it. I wasn’t worried about the amount of action that I was taking because every day I worked three times as hard as the people around me. I knew from the way that I had been brought up and all the belief systems I had that you have to put action in if you want to get results out.
Since I really wanted the results, I put in a lot of effort, yet in the back of my mind, I had this little voice saying, “Well, what if you don’t get it? What if it doesn’t happen? Maybe it won’t.” “What if you’re not good enough?” That voice of self-doubt was very powerful. It said, “Something will stop you from achieving this at the last minute, just as it always does.” and you know … something always did! I’d be right on the edge of closing a deal, and it would fall through. Week after week, month after month, I’d fall short of my goals because I was losing the game inside my head.
Your inner voice does a much better job of sabotaging your efforts to succeed than your worst enemy could ever do – and you put up with it! In the end, it doesn’t matter how many people tell you what a great product or service you offer, and how valuable it is if you don’t believe it yourself.
Imagine that you’re in a sales meeting, and you’re doing a great job with your presentation, but in the back of your mind you’ve got this script running, “Nobody wants to buy my product because it’s not worth anything, so these guys won’t waste their money on it because they’re smart.”
Of course, you’re not saying any of that aloud, but those kinds of thoughts are running through your head all the time while you’re telling your prospect how fantastic you are, and that you can definitely give them the results that they want. It doesn’t matter how hard you try, the tone of your voice, and your physiology will tell the prospect that you don’t believe what you are telling them. If you do a really good job, they might not even be able to put their finger on the reason, but they will still feel a niggling sense of doubt based on your projection.
On the other hand, if you have the picture of successful outcome you obtained for a client in your head, you might mention it in your presentation or you might not, but as you think about the outcome you just got for this guy, and having the certainty that you can reproduce it your presentation will come across in a completely different way.
Your prospect will see that you believe in your product, you believe in the service you are offering, and you believe in the outcome you are projecting! Their response will be dramatically different when you project confidence, from when that questioning voice leads you to project doubt. When you are talking negatively to yourself, there isn’t anything that anybody could say that will cut through the voices in your mind.
Try it for yourself next time you are talking to a friend (because you don’t want to deliberately sabotage a sales presentation). Compare what happens when you fill your mind with thoughts about how what you are doing isn’t going to lead to a good outcome, and then try to convince your friend that it will turn out well, and then try visualising a win and talking about that as the outcome. Successful athletes know that the biggest part of the game is won or lost in the mind – and that is true in other endeavours as well.
Next time, we’ll talk about how to control our own minds … and the power that gives us over our outcomes, and other people’s perceptions.
Meta Description: What goes on inside your head when you talk to people can dramatically alter your sales results. Why does your thinking matter, when no-one can see it?