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Competitive Markets Call for Greater Sales Skills

In today’s competitive market, service businesses in Australia face new challenges in differentiating themselves while consistently exceeding customer expectations. We are faced with a global market, so customers have more choice than ever before, and the economic uncertainty makes prospects more likely to hesitate before committing to a purchase.

There are plenty of opportunities around in every industry, but you need to develop new sales skills and mindset to make the most of them because the old mindsets around sales won’t serve you any longer. Whether you have the “if I push hard enough they’ll buy eventually,” or the more recent “if they need my service they’ll find me again,” mindset you’ll struggle to find qualified prospects and make consistent, profitable sales without a resilience mindset and appropriate systems to facilitate meaningful conversations and follow-up.

Delivering personalised customer experiences – at every point of contact including after the deal is done; improving lead conversion rates, effective objection handling, building trust, and enhancing team collaboration are vital aspects for achieving remarkable growth in this economy.

If you are a growth-oriented business owner in this industry, striving to stand out from the crowd and multiply your results, you need a personalised and collaborative sales training program that is designed to help you develop a resilient sales mindset like the ones that Life Puzzle offers. In this blog, we will explore the key reasons why talking to Life Puzzle about training options can be a game-changer for your business.

Deeper Customer Connections & Personalized Experiences:

In today’s customer-centric era, developing deeper connections and delivering personalized experiences is essential to long-term success. You can’t just think about the first sale. Your strategy needs to include future sales as well. Life Puzzle provides specialised training programs that empower your team to connect with customers on a deeper level, understand their pain points, and offer tailored solutions. By honing their communication skills, your team will learn to build trust and engage in meaningful conversations that go beyond transactional interactions. Implementing our strategies will enable you to create loyal, satisfied customers who will advocate for your business.

We also offer multi-faceted Leadership Training that takes the whole aspect of building connections beyond the sales team into every customer-facing interaction with receptionists, help-desks, and service and delivery staff.

Improved Lead Qualification & Conversion Rates:

Converting leads into customers is the ultimate goal for any business. However, it can be challenging to identify high-quality leads and effectively convert them. Life Puzzle’s sales training equips your team with practical insights, effective questions, and actionable steps to improve lead qualification and conversion rates. Our experienced trainers will share proven techniques to identify ideal prospects, ask the right questions, and understand their needs. By focusing on lead quality rather than quantity, your team will experience a significant boost in sales productivity and revenue growth.

We also offer a dashboard that helps you keep an eye on your sales pipeline, renewal rates, and customer qualifications.

Effective Objection Handling & Negotiation:

Objections and negotiations are inevitable in the sales process. However, many businesses struggle to handle objections effectively or negotiate favourable deals. Life Puzzle’s training offers comprehensive objection handling and negotiation strategies that empower your team to confidently address objections, overcome objections, and close deals without stress. In fact, we can even help you set up the sales process so that objections are rarely heard. Our trainers will teach your team how to reframe objections as opportunities, uncover the underlying concerns, and provide compelling solutions.

With improved objection handling and negotiation skills, your team will consistently win over prospects and secure more deals.

Enhanced Team Collaboration & Communication:

Team collaboration and communication play a vital role in achieving sales success. However, miscommunication, lack of coordination, and inefficient processes can hinder progress. Life Puzzle understands the unique challenges faced by service businesses, and our training programs are designed to address those challenges. We foster a collaborative environment where your team can learn from each other, share best practices, and build stronger interpersonal relationships. Through workshops, role-playing exercises, and ongoing feedback, your team will develop a unified and motivated sales force that drives exceptional results. 

Building Trust & Customer Advocacy:

Building trust is a crucial element of successful sales. Customers are more likely to choose businesses they trust and are willing to recommend to others. Life Puzzle’s training programs emphasise building trust with potential and existing customers. We teach your team how to establish credibility, maintain transparency, and consistently deliver remarkable service. By prioritizing trust-building strategies, your business will gain loyal customers who become brand advocates, generating repeat business and referrals.

Your Mindset Matters: Sales is More Than Activity

Developing a resilient sales mindset is the key to thriving in this competitive market. Life Puzzle’s personalised and collaborative sales training programs provide growth-oriented service businesses in Australia with the tools, strategies, and techniques needed to not only accelerate sales growth, exceed customer expectations, and build a passionate and well-trained sales team, but also to empower people to become more influential and persuasive in every area of life. When you partner with Life Puzzle, in addition to developing a replicable sales system that multiplies your results, you’ll also transform your team into confident sales professionals who maintain fulfilling relationships in both their personal and professional life. 

You’ll also deliver personalised customer experiences that set you apart from your competitors. Don’t miss out on the opportunity to revolutionise your sales strategies – contact Life Puzzle today to discover how we can help your business achieve remarkable growth.

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The secret of effective sales lies, like so much else, in your unconscious mind.  We have a deeply engrained response to selling and salesmen that we take along with us whenever we go out to sell to others.  If you haven’t won the battle in your mind, then you’ll have serious difficulty actually making a ‘confident close’ no matter how much your product or service is going to help another person.

Your unconscious mind is always judging your thoughts, words, and actions.  So as long as it is telling you that selling is bad, you’ll communicate that to the people you talk to.  What this means, is that you need to retrain your unconscious mind at a very deep level, and the best way to do this is to ensure that what you are selling is really going to help your prospect.

One of the things that I learned from Neuro-Linguistic Programming (NLP) is that you don’t really win unless everyone who is involved wins.  Shortly after I completed my training I was hired to lead a corporate sales team and in the first 6 months our business grew by 400%.  Apart from me there were no changes in the team, but because the team’s focus shifted from simply selling our product, to discovering if it was the best solution for our prospects we had enormous success.

Don’t Try To Cheat Your Unconscious Mind!

You see, you can’t cheat your unconscious mind.  No matter how deeply buried your reservations are about the product or service you are selling your unconscious mind knows about them.  If you want to be successful in your selling, then you need to teach you unconscious mind about the value of the thing you sell.

Try this exercise to help you clarify things:

  1. List all the reasons why someone would find your product/service valuable – make it as comprehensive and detailed as possible.
  2. List all the reasons why someone would be better choosing a different option -make this list as comprehensive and detailed as possible too.

Think of 2 or 3 questions you can ask a prospect to find our whether they fall into Category 1 or Category 2.

Now you have some clear guidelines to help you discover whether you are talking to someone who will benefit from your product or service or not.  If they are in Category 1 you know that it’s in their best interests to buy your product and you have the freedom to sell as persuasively as possible.  If they’re in Category 2, then you can thank them for their time, and move on – or you can suggest where they might find a more suitable solution for their needs.  Either way, you’ve got your unconscious mind working for you, and you’ve found a win-win solution.

Why Do We Really Hate Sales People?

The real reason we hate sales people is that they always seem to be trying to sell us things we neither need nor want.  That’s why walking into an Apple Store is so refreshing.  Their sales people always have plenty of time to help you and give you the advice you need, and they’re just as likely to tell you that you don’t need something as they are to upsell you.  That builds trust, and it means that when they do suggest that I need an expensive add-on I’ll usually listen to them – and in any case, they don’t just say, “Oh, you’ll also want X.  Here it is.”  They say, “You’ll probably want X because …” and give me the reasons why I should buy it.

This is the secret of power-selling – you’re not just trying to make a sale, you’re trying to solve your prospect’s problems – and your unconscious mind knows that so every part of your physiognomy, not just your words, move them towards the sale.

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By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at


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