“I really think you’ll love this skincare product, it’s 100% plant-based and all the packaging is environmentally-friendly and …”
“That’s not what I’m really looking for in my skin-care regime. I want quick, easy, and effective.” was my response.
And she’s lost me. She didn’t listen. Yes, I care about the environment, I care about the ingredients and all that – but when it comes to skin-care I care more about how it makes my skin look and feel, and how easy it is to use. I’m busy, and every product I use needs to fit in with my lifestyle.
When you are selling something, listen to your prospect and ask questions so that you can work out what is most important to them, and discover why they would consider buying your product in the first place.
You can only sell if people are interested in buying from us, so why do people buy?