The Secret Method few People Use

When I ask business owners what they want most, there are a few top answers including:

  • More time;
  • Better business skills; and
  • More profitable sales;

But when we boil it down, it really turns out that what they need is more appointments with qualified prospects… because that turns into less time wasted and more profitable sales.

I love the fact that this is their biggest desire, because the solution is right there in front of you: a piece of equipment that you already own and use often… your mobile phone.

It makes sense, when you think about it. Email and social media are overcrowded, you may even be overwhelmed by text messages, but when you call, you stand out.

Maybe you find cold calling intimidating… even terrifying. Lots of people do, including the team I worked with which was the basis of my book, “Confident Closing”. But, it’s a great way to create opportunities, make appointments, and generate income, and, if you use it in conjunction with social media and email, it doesn’t even need to be all that “cold”.

My 9-Step Cold Calling System

  1. Know your product or service inside and out;
  2. Make a list of all the reasons it would be worthwhile purchasing it;
  3. Uncover all the questions prospects might ask about it;
  4. Find meaningful answers to those questions;
  5. Create a script to explain your product or service, record that script, and learn it by heart;
  6. Think of 3 ‘hook statements’ you could use to introduce yourself. These are things you could say that would make your ideal prospect really curious about your solution and you can also use them if you need to leave a voice message. Have a 10 second version ready as well;
  7. Identify 10 people who would be ideal prospects.
  8. Mentally prepare yourself for the call and visualise a successful outcome.
  9. Pick up the phone and test your ‘hook statements’ and script by calling your prospects. Do this in a single block while you’re in the mood and have momentum. If a person doesn’t answer, leave a voice message using one of your ‘hook statements’.

You’ll notice this is not an effortless process – like most things that get results it takes real work and thought, but you’ll be surprised at how many appointments you can actually generate using this process…

I usually end up with about 8 or 9 appointments from every 10 calls, if I’ve chosen my candidates properly (and I often close almost 85% of my appointments), but anything over 3 out of 10 represents a significant number of potential sales and, if you’ve done a good job of outlining your product or service during the call, you can expect to close over 70% of your appointments.


This post is part of a series filling out details on the 5-step sales process [Link to #16]

  • Building Rapport; [Link to #20]
  • Asking Questions; [ Link to #21]
  • Establishing Need & Value-Add; [Link to #22]
  • Proposing a Solution; [Link to #23]
  • Closing the Sale. [Link to #24]

I’ve listed them sequentially, but of course you are doing many of these steps simultaneously.  While you’re asking questions, you continue to build rapport … and you’ll keep asking questions as  you move into establishing their need for your product or service and highlighting the value it brings to them.

Why Ask Questions?

The reason you want to ask questions is to learn about your prospect – to discover the things that are important to them about a product or service, the problems they are trying to solve, their decision-making strategy, and their level of interest.  All of this information will help you:

  • Decide whether your product/service is suitable for them;
  • Understand which features and benefits are most important to them;
  • Determine how to present your solution;
  • See what time-frame you will be working with.

What Kind of Questions Do You Want to Ask?

Your questions should be directly related to the business of the person you are interviewing and phrased in the the language they use, so you’ll need to tweak the following questions for each prospect:-

  • What do you do? What are you interested in?
  • For what purpose do you want this?
  • What would be a successful outcome if we went ahead with this?
  • Who will make the decision on this matter?
  • How will you know if this product/service is right for you?
  • What is important to you about this?
  • When will you make a decision on this?

– these questions will help you learn about why the person is talking to you, and how seriously they are considering your product/service.  In a business context, it is much better to disqualify a prospect quickly than to spend a lot of time talking to someone who is just getting information from you.  Of course, you don’t want to be too abrupt about this because people move around, their circumstances change, and they may recommend you to others, but if you discover that they have no intention of buying at this time, you will modify your process appropriately.  This is actually very beneficial, because you get the information you need, and you don’t force them into a situation where they are uncomfortable.

One key thing you need to uncover during this process is whether the person you are talking to is a key decision-maker or not.  If they don’t have the power to sign off on the deal then you know that you’re dealing with either a gate-keeper, or simply an ideas-person.  If you are dealing with someone who is just bringing ideas to the table then you don’t want to spend too much time or energy on them.  If it’s a gate-keeper, then your goal has to be to get their attention and interest so that they can introduce you to the decision-makers.

Whatever the situation, asking questions brings clarity and help you get the outcomes you are looking for.

Meta Description:  The quality of your life may be determined by the quality of the questions you ask, but the value of your sales certainly will be.

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Book your complimentary 30-minute Discovery Session with Chandell.

By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at


I was about 14 when I started selling Nutrimetics to my friends at school.  They were polite and sort of interested but I didn’t get many sales during lunch hour.  A couple of them thought their Mums might be interested and held parties at home – and that was when my business really took off.  I won sales awards, medals, and you name, it … but I also learned an important lesson – it’s much easier to sell to people who are thirsting for a solution, than to people who are just showing polite interest.

I took that lesson to heart and it helped me in all my later sales experiences – whether I was actually selling products or services, or sharing ideas.  Polite interest just wastes your time, and the other person’s time as well.  If you’re in a social situation then you can move on to other topics of interest.  If you are in a business situation then polite interest just wastes your time, and robs you of other opportunities.

Don’t Be Afraid of ‘No’! - It Might Even Be Your Best Friend

It is far better to spend your time talking to people who have the problem your service solves and the money to spend on your solution, rather than with people who are just being polite – because after all, business is about sales, not just interest.  That’s why it is always good to elicit a ’no’ response sooner rather than later if the person you are talking to is really not a good candidate for your product. 

So, I don’t want to make people’s decisions for them, and I really want to give them the information they need – but how do I open the door so they are willing to listen.

5-Steps Sales Process That Works.

Establish Rapport. The easiest way to do this is to match and mirror their behaviour, or identify their preferred internal representation system and use that to communicate with your prospect. Without rapport, it’s harder to elicit the information you need to determine whether you and the prospect are actually a good fit, and if you don’t seem to be getting anywhere in establishing try to work out why.
Ask Questions. You can use questions to continue to build rapport but you are really listening carefully so that you learn about your prospect’s problems and concerns.  You’ll be asking questions throughout the interview so that you can discover what they value, and what their decision-making process is, and trying to uncover their objections so that you’ve answered them effectively before you come to the point of closing the deal. These questions will help your prospect feel that they were heard, and they will help you know whether the person is actually a real candidate for your product.
Establish Value and Need. Your questions will have shown you whether this person actually need your product or service.  At this point you are making some decisions on their behalf.  If you realise that you can’t add enough value to this particular business for it to be worthwhile that’s okay – you can tell the other person how you feel and end the conversation.  You never want to go into a deal so hungry that you need to get it at any cost. If you can’t add enough value to make it worthwhile for the prospect then you’re better off walking away.  If you do make a deal under those circumstances neither of you will be happy with the outcome.
Propose Solution. Hopefully you’ve taken all the time you need to ask questions and listen to their answers, because by the time you get to this fourth step in the sales process you should be ready to propose your tailored solution succinctly and clearly.
Your prospect should be nodding agreement at this point and demonstrating that they can see the value you are offering to them specifically.  As you outline your solution the prospect should feel confident that it will solve their specific problem, not just be the package you happen to have in your cart ready to unload on them.
Seal the Deal. This is the final step in the process – whether it involves signing a contract or a verbal agreement.  If you’ve done your job well, the outcome won’t be a surprise to either party because your will be offering your prospect a custom solution that will truly fit their needs.

I’ve taught this 5-step Sales Process to hundreds of people in corporate sales trainings and through my Confident Closing Workshops [LINK HERE] and I usually receive this kind of feedback:  “By the time I actually proposed a solution I had all the information I needed to offer a tailored solution using my prospect’s terminology.  Their ‘yes’ was almost instant and price became a non-issue.”

This 5-Step Sales Process is one of the easiest ways to move your closing rate from average (or below average), so astronomical – and it also takes the sting out of rejection.  Most of the time, you’ve already determined that this person is not a good fit before they get as far as saying ’no’.

Meta Description: How to move your sale closing rate from average to astronomical with a simple 5-step process that doesn’t rely on scripts or programming

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Book your complimentary 30-minute Discovery Session with Chandell.

By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at


How can you take advantage of NLP (Neuro-Linguistic Programming) to set off your sales in an upward trajectory?

In a sales meeting, you have to listen really well to your client. Not the distracted kind of listening that you do as you think of the right things to say next. You must give your full attention to the client. You must be attuned to him through matching and mirroring — words, tonality and physiology.

And you must find out what his frame of reference is. In NLP, a frame of reference is defined as how a person judges the results of his actions. This could also mean his standards. You can ask a client how they know they are doing a good job and you can immediately identify whether he has an internal or external frame of reference.

When the client answers, “I instinctively know I am doing a good job, I don’t need anybody to tell me so”, then you have someone who has an internal frame of reference. These people make good entrepreneurs. They don’t need a lot of validation from outside to go on with their work.

But when he says, “I seek other people’s opinion about my work”, then he has an external frame of reference. This kind of people is perfect for service-oriented businesses like salons. They would seek client’s opinion for them to find out if they did their work well.

A person with an internal frame of reference with an external check looks inside then outside. A person with an external frame of reference looks outside then inside.

Frames of reference have been used in the past for personality profiling and you can use this too in closing sales. Be sure to follow the 5-step selling process discussed in a previous article – 5 Steps Sales Process Works.

For clients with external frame of reference, you can use testimonials from satisfied clients/customers for your product or service. Tell them the great things other people have to say about your product or service. You can build your presentation around these testimonials. These will definitely catch their attention.

For clients with an internal frame of reference, you can emphasize the benefits your product can bring to them. You must do a good job of stacking up your product’s value. You must ask questions to find out if your solution suits his unique needs and problems.  When you have done this, it would be like feeding salt to the horses and they would thirst for your product.

Selling based on a client’s orientation would then be natural and would require less effort.

To find out how you can harness the power of NLP in closing sales, come and join our 7-Day NLP Training!

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By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at


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