... Because it is Hurting Your Business
Harry Potter found his invisibility cloak extremely useful… but you don’t want to wear yours.
An invisible business is in big trouble. So is a forgettable business.
So, how do you make yourself and your business memorable?
You reach out and tweak the emotional response of your target audience… just about any emotional response will do: anger, fear, insecurity, laughter, happiness, irritation, nostalgia…