“Resourceful people are happier, more successful, and have more satisfying relationships.”

~ Chandell Labbozzetta

Yes, You CAN Become Resourceful… if You Want To!

Before you waste your time reading this article, let me ask you a question:

Do you actually WANT to become resourceful?

Not too long ago… In fact, not much more than 12 months ago, most people who read this article would have said, “Yes!”

These days, I’m finding that people like the ‘idea’ but not the reality.

It’s amazing what uncertainty, a global pandemic, and government interventions can do!

Here are three quick questions to test your mettle:

Are you willing to own your current results… Or do you blame others for them?
Do you take action… Or do you wait for direction, permission, or circumstances?
Are you ready to change your behaviour… Or do you hope that you can keep doing the same things and yet achieve different results?

If your answers were weighted to the right hand side, and you are happy with those behaviours then you’re probably not ready to make the shift from reactive to resourceful. On the other hand, if you still think that you’d like a little more control over your life, then maybe you should rethink your willingness to change.

What Does This Change Demand of You?

Resourcefulness is really about control and ownership.

One of my favourite sayings is, “You can’t control the wind, but you can control the sails.” In today’s terms that means that you can’t control what governments, authorities, and germs will do to your circumstances, but you can control your actions.

So, creating change demands VISION, COMMITMENT, and ACTION.

The surprising thing for many people is that you can become more resourceful just by practicing a few tiny (but transformational) habits.

Step #1: VISION

What was the first thing you did when you arrived at work this morning?

If you opened emails or other communication channels to decide what you would tackle first, then you’re becoming the victim of other people’s priorities and the chances are you are not completing your own high value activities.

This usually happens because you don’t have a clear vision or goal for your role, or at least for your day.

  1. The first step to becoming more resourceful is to clarify your vision and then make sure that you set your task for the first hour of the next day according to your goals before you leave (or stop) work each evening.
  2. When you do this, you are telling yourself that you have something important to do… And you are also triggering a resourceful response to interruptions, distractions, and derailments.


Start by taking control of your day in small steps. You can commit to one hour of self-determination for a month (your first hour) even if you aren’t yet ready to take control of a larger chunk.

Once you see how effective that mental decision is and how it helps you discover resourceful ways of deferring interruptions, you’ll be motivated to take bigger steps, but it’s important to start with a “No matter what” commitment… And I really do mean, “No matter what!” Unless you are dead or dying, don’t let anything derail that commitment!

Step #3: ACTION

Just do it!

Don’t think about it. Don’t write about it. Don’t talk about it. DO IT!

… Now notice what you accomplished.

  • Was it enough?
  • Was it more than you expected?
  • Was it less than you expected?
  • What will you change about the way you set your goal tonight?
  • Will you do something different tomorrow?

Spend a few minutes journaling about your experience, then feel free to go back to your usual schedule – until tomorrow morning.

You’ll be surprised at how your entries change over the course of the next 30 days… And you’ll be ready to decide whether resourcefulness and control is something you want to pursue, or whether you’re happy reacting to whatever the universe sends your way.


If you’re a fisherman, you know the importance of being in the location where the fish you are looking for hang out and having the right bait to attract them. In business it’s no different.  Once you have a vivid picture of exactly what type of person is your target market you can work out where they hang out, and exactly what sort of things will interest them.

In the early days of my coaching business I assumed that if you were paying a coach you’d discuss your marketing with her. (Now I know that I need to bring this matter up explicitly.)  Anyway, Anna didn’t tell me she was going to spend $5,000 on advertising until it had been signed off, and I went, “What are you doing!”  Spending $5,000 on broadcast advertising was like hiring a trawler and hoping to catch trout – and Anna’s cash flow meant that this was cutting out a lot options.

She was competing with so many larger companies who had more money to spend on the channels she was dipping into and she was not going to have much budget left for targeted marketing! So I was really worried about her survival. The earlier you are in your business the more laser-like your targeting needs to be – later on your cash flow is less restricted and you can afford to experiment a bit, but at the start you need to be very cautious.

Two months later we evaluated Anna’s marketing and looked at the results. That $5,000 had produced $0 in revenue and no enquiries while $100 invested in a targeted campaign had delivered a substantial return. It was a lesson neither of us will ever forget.  Anna had assumed that the return would be based on the size of the investment, I had assumed that there was nothing to be salvaged.

The Lesson: Selling is Like Fishing  I use this story to explain selling quite a bit. When people first get into business they just want to get any kind of business they can.  So they get a great big fishing trawler with a massive net and they go out there. If you ask “Who’s your client?”  The answer is “Anyone! I can help anyone! Just send them to me, I can help anyone.”

They go out with this great big net, they trawl along in the ocean and they put all this effort and fuel and resources into dragging this great net along and they get back to the shore and they’re really excited because it’s heavy. Then they start sifting through all the stuff in the net and the excitement starts to wane because they find lots of toilet lids, shoes, and other garbage that was at the bottom of the ocean, and a few rotten fish that they can’t use.  Finally, out of that entire big load there was probably only about four or five fish that were worth spending time on.

This is what most people do – especially when they’re starting out.  They go out and they spend thousands of dollars sending a trawler out into the ocean when they could do so much more with a clearly defined target market and the perfect bait.

Just imagine if they invested all those resources fishing in a clearly defined target market! They could attract wonderful clients who were looking for what they were offering.

How have you found working in a niche compared with working with ‘anyone’?  Let us know in the comments.

Meta Description: Know your target market then use the right bait to attract them to your service and help them buy.

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Book your complimentary 30-minute Discovery Session with Chandell.

By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at https://businessgrowth.mykajabi.com/masteryoursales

By The Business Doctor, taking the headache out of your business!

Remember that day you decided to start your own business, how excited you were and probably had tonnes of other emotions running through your head, but deep inside you knew it was the right thing to do. You worked as hard as you needed to all of this as to ensure that your business would take off. You would celebrate your wins and push through the losses and things just started to happen….

So the next logical step was to get some help in your business, you had the clients but you realized you were probably spending far too much time on things that were not making you money. So here you go finding some help. I mean how hard can it be?

You know what you want and within no time you have hired your first employee. Your new employee is perfect and as a bonus the new employee is also nice. You spend time together and explain what needs to be done and off you go.

You are growing your business and at first the employee seems to be going okay and so you give the new employee more things to do, you can’t believe your luck! But as time passes things don’t seem to be going that great and even though you keep telling your employee to step up nothing really seems to happen so you decide to do it all yourself just to ensure it gets done right. What could have possibly gone wrong?

Now this might not be entirely you and if it is not you you might know someone like this. So what happened? Finding the right staff is not just a matter of hiring someone you like, it requires a certain amount of skills and if not done properly will cost you as the business owner not only lots of time and money but can also damage your reputation.

Consider the following 5 things before hiring a new employee:

  1. Be clear:– Write down a list of what skills are required and what you expect this employee to do, be specific
  2. Target:- Be clear in your ad of who you are looking for
  3. Shoot:- Make sure you have a process in place to respond to the applicants, not responding in time could already have you start on the wrong foot and create a wrong image of your business
  4. Communicate:- Have a clearly defined recruiting process in place so the applicant knows how long the process will take and what is expected
  5. Action:- Once you find the perfect employee make sure you keep in communication with them, e.g. employment conditions, start date etc.

After all think about it, the reason why you are employing in the first place is to help you grow your business and make your business more profitable right? So make sure you don’t take any shortcuts in introducing one of the most costly resources into your business.

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By popular demand we have turned many of our multi-day workshops into multi-week online courses with a live day to kick them off. Learn more at https://businessgrowth.mykajabi.com/masteryoursales


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