Life Puzzle

Believe | Achieve | Succeed

  • Change Your Mind, Change Your Outcome

    Change Your Mind, Change Your Outcome

    The Itty-Bitty-Shitty Committee Part 2 – Change Your Mind, Change Your Outcome My last post talked about how the thoughts that run through your mind can sabotage your best efforts at business building.  You may have tried the exercise I suggested, and seen for yourself how the tape you are playing in your head affects […]

  • You Don’t Trawl for Trout!

    You Don’t Trawl for Trout!

    If you’re a fisherman, you know the importance of being in the location where the fish you are looking for hang out and having the right bait to attract them. In business it’s no different.  Once you have a vivid picture of exactly what type of person is your target market you can work out […]

  • Maybe Your Niche Isn’t What You Think It Is

    Maybe Your Niche Isn’t What You Think It Is

    Margie had a niche – she was quite confident about that, but I wasn’t quite so sure, so I asked her, “Who is your ideal target market?” “Single women over 30” was her instant response. “Great, so am I your target market? – I’m single and over 30.” “Umm … I don’t think so.” I […]

  • What Is An Elevator Pitch?

    What Is An Elevator Pitch?

    The elevator pitch is one of the essential business tools you need.  It’s rumoured that the elevator pitch came out of the process screenplay writers used to get the attention of producers and directors in Hollywood.  They were so hard to book time with that script writers would go to the movie office and wait […]

  • There are Riches in Niches

    There are Riches in Niches

    Many businesses work within a single theme that has various elements and aspects to it.  The problem is that if someone asks you what you do, most people head for the biggest umbrella they can hide under and say something like, “I’m an accountant, (or a lawyer, or a teacher).” This is a conversation-killer.  It’s […]

  • Why People Buy and Why it Matters

    Why People Buy and Why it Matters

    “I really think you’ll love this skincare product, it’s 100% plant-based and all the packaging is environmentally-friendly and …” “That’s not what I’m really looking for in my skin-care regime.  I want quick, easy, and effective.” was my response. “But …” And she’s lost me.  She didn’t listen.  Yes, I care about the environment, I […]

  • Win-Win Sales Secrets

    Win-Win Sales Secrets

    The secret of effective sales lies, like so much else, in your unconscious mind.  We have a deeply engrained response to selling and salesmen that we take along with us whenever we go out to sell to others.  If you haven’t won the battle in your mind, then you’ll have serious difficulty actually making a […]