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  • NLP for Business: What Is An Elevator Pitch?

          #TuesdayTips   The elevator pitch is one of the essential business tools you need.  It’s rumoured that the elevator pitch came out of the process screenplay writers used to get the attention of producers and directors in Hollywood.  They were so hard to book time with that script writers would go to […]

  • NLP for Business: There are Riches in Niches

        #TuesdayTips   Many businesses work within a single theme that has various elements and aspects to it.  The problem is that if someone asks you what you do, most people head for the biggest umbrella they can hide under and say something like, “I’m an accountant, (or a lawyer, or a teacher).” This […]

  • Why People Buy and Why it Matters

        #TuesdayTips   “I really think you’ll love this skincare product, it’s 100% plant-based and all the packaging is environmentally-friendly and …” “That’s not what I’m really looking for in my skin-care regime.  I want quick, easy, and effective.” was my response. “But …” And she’s lost me.  She didn’t listen.  Yes, I care […]

  • Asking for Help and Reframing Issues to Build Rapport

      #TuesdayTips   Three of the hardest phrases for people to say are: “I love you;” “I’m sorry;” and “I need help.”  It’s sad really, because I’m sure that if we could express our dependence on others, humble our pride, and admit our insufficiency they world would be a happier place.  “I love you,” tells […]

  • Bob, The Photocopier Man – An Ultra-Kinaesthetic

        #TuesdayTips   Maybe you never make a buying decision on the basis of your personal response to the sales person.  I’ve had people say that to me, “All my business decisions are purely logical – I don’t need any of that rapport stuff!” And the next words out of the mouth are, “No, […]

  • Don’t Assume, Ask Questions

        #TuesdayTips   I see sales people and business owners all the time who assume they know exactly what their prospects and clients want.  Sometimes they are right.  Sometimes not. If you think that people aren’t biting on the bait you’re putting out because you’re not getting the words right, think again.  That may […]

  • How to Improve Your Sales Closure Rate

        #TuesdayTips   This is the final part of a detailed look at the 5-Step Sales Process.  So far we have looked at the importance of :- Building Rapport; [Link to #20] Asking Questions; [Link to #21] Establishing Need & Value-Add; [Link to #22] Proposing a Solution; [Link to #23]   – and now […]

  • Does Your Solution Fit Their Problem?

      #TuesdayTips   Now that you have built rapport, asked questions, and established your prospect’s need for your product or service it is time to propose a solution before asking for the sale.  This is where many businesses fall down and lose their way – they offer every client the exact same options and solutions.  […]